Arisha Smith Founder/ Managing Partner
As Principal and Founder of Idyllic Interactive, I lead our team’s collaboration with large brands, niche agencies and startups; and chart the journey towards demonstrating results.
As a veteran digital marketer, I’ve designed hyper-targeted, omnichannel, social and mobile advertising strategies and executions online for the past 15 years. On the other end of the spectrum, I also advised on topics such as yield management, customer experience and sales strategy to large scale digital publishers.
In the startup space, growth is the name of the game. By leveraging my experience and our proprietary formula for growth, I help startup businesses accelerate and operate lean and efficient marketing plans.
NewMe Accelerator, Pigeon.ly, Vibe Media Holdings, Liquid Soul Media, Tom Joyner Morning Show’s BlackAmericaWeb.com, InterActive Corp : Diversity Startup Digital Initiatives, Nuracode, InflexDigital
Big Brand Experience:
- Entertainment: Soul Train, NBC Universal, 20th Century Fox, Universal Pictures, Sony Pictures
- Consumer Product Goods / Retail: General Mills, Wal-Mart
- Non-Profit: American Heart Association
- Automotive: Toyota
- Technology: AT&T, Microsoft Advertising / Accenture Digital
As a creative Individual and Partner at Idyllic Interactive I wear plenty of hats. Not only that, I am the lucky husband and business partner of the woman listed above.
I’m responsible for the day-to day maintenance of the Idyllic business engine:
- Identifying, developing and directing the implementation of business strategy.
- Cultivating the company’s reputation in the market and clients.
- Managing multi-disciplined teams and resolving any conflicting priorities.
- Reviewing, refining and developing the strategy and direction of the company.
KCI Burks Creative Director
I am a native Texan who loves to be creative on a daily basis. I have over 20 years of experience with graphic design, web design and video production. I am fluent in most online languages and focus on the user experience while designing clear and actionable user- friendly interfaces. I have expert skills in all design applications, and bring professionalism, vision, and leadership. I can be bribed to get your project done faster with margaritas, cookies or spaghetti.
Erica Taylor Creative Producer and Voice Talent
You can find me flawlessly bawsin’ the mic with a glam squad. I am an adept entertainment talent with a unique flair for television and film production, voice-overs and commercial scripting. I’ve mastered the mic as a voice-over artist, with a roster of highly-impressed clients all over the world. With a broad range of experience, I’ve worked from nearly every angle of my craft: video and audio production, news reporting, scripting, interviewing, creative strategy and talent acquisition.
Brooke Norwood Social Media Coordinator
I am responsible for curating and scheduling content for our clients’ social media handles. As the office #hastag captain, I excel in navigating uncharted territories and themes that acquire new followers and fantastic comments for our clients’ handles! As the resident millennial, I am responsible for data results in any unorthodox research polls and opinions 😉 With a flair for fashion and a zest for life I am always just 7 selfies away if you need me.
Chimeka Foster Social Director Event Extraordinaire
As Social Director and Event Extraordinaire, I bring a wealth of experience–and relationships– to the team garnered from over 20 years in the world of sports and entertainment. My roster includes notables such as Google, the NFL, NCAA, NHL, City of New Orleans, Emmitt Smith, Lennox Lewis, and more. I am your “go to player” for unique special events and community engagement programs that increase brand awareness, enhance your image, and/or engage a more diverse audience. Skills include special event design and production, public relations, corporate sponsorship activation, and field marketing.
I also help individuals and organizations win BIG in the community. From fundraising galas to golf tournaments and sports clinics, I plan it……you shine!